marketing planning workbook
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marketing planning workbook effective marketing for marketing managers by Sally Dibb

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Published by Routledge in London .
Written in English


  • Marketing research.,
  • Marketing -- Planning.

Book details:

Edition Notes

Includes bibliography (p[217]-219) and index.

StatementSally Dibb, Lyndon Simkin and John Bradley.
SeriesThe Marketing workbooks
ContributionsSimkin, Lyndon., Bradley, John, 1952-
The Physical Object
Pagination[xxxi],224p. ;
Number of Pages224
ID Numbers
Open LibraryOL22010328M
ISBN 100415118913

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